Meet Avik Sarkar – The Mastermind Behind CouponsJi


If you are a shopaholic, you must relate to this; you check out the offers on various websites. The e-commerce websites are on your home screen and you keep comparing the prices of products for a good buy, right? Well, Avik Sarkar has definitely realized how time-consuming this is. And, that is how CouponsJi was gifted to the Indian shoppers. Let’s read his story.


  • CouponsJi is one of the best sites that the Indians use to get dreamy discounts. What made you start this venture?

I’ve been an e-commerce user for years and I had to spend a lot of time doing comparison shopping. I always missed a platform that would show me through identical brands under a single product category. With CouponsJi, I could even bring all offers of a particular brand under a single page.


  • Business ideas are best executed when they are not shared. Do you follow this same wise thought?

I don’t understand the reasons behind this idea. Even today I believe that true innovation is actually based on detailed research work. Sharing business ideas are a part of our strategy. It has helped CouponsJi in expanding our partner network and emerge as a potential trend-setter.


  • How do you manage to get the funding?

When it comes to capital accumulation, I’m relying much on the business generated through our partnership network right now. The huge potential of an e-commerce support platform depends on the unit-based returns contributed by numerous smaller players alongside the major industry players.


  • Are you glued to the social networking sites?

I always believed in the power of social networking even before CouponsJi was launched. It helps you in setting your target audience and reach out to them in no time. Very soon you’ll develop a niche group of followers, who’ll share their opinions and help you diversify your product-line over time.


  • If you could buy a brand, which company’s share would you like to buy?

I have great respect for brands that have grown over time. Companies like Reliance have helped shape our economy by far. Even IT companies like Infosys have occupied the driver’s seat since years.


  • As a growing entrepreneur, what is the next venture that you are planning to launch?

I’ve been eyeing at the hospitality sector for quite some time, but I want our new and upcoming services to look relevant for our current offerings. Currently, we’re keeping the fingers crossed and hoping the best with Couponsji.


  • Do you think it is essential to study business before launching a startup?

Of course, I do! Being an entrepreneur isn’t easy in this era of globalization. You need to live up to people’s expectations besides coping with the challenges posed by competitors. Detailed strategies are helping us set our future agendas all the time. All of them are based on thorough research outcomes arrived at by our team of expert market analysts.


  • If you were given exactly $1000, how would you start a business?

Will set a big amount towards market research and innovation. The rest of it could be allocated for ensuring data security, creating brand awareness, and building partner networks.


  • How would you like to inspire the budding entrepreneurs?

Keep an eye on the methods followed by your competitors, but don’t imitate their business strategies. Instead, try setting your long-term goals based on your research and opportunities, and develop your own strategies accordingly.


  • Any take on StarWords India?

StarWords India has been a complete package of knowledge and conformity. I appreciate your teamwork and believe in the same ideology of walking an extra mile when our prospects need it the most. Kudos to your entire bunch of promising writers!

Feel free to get in touch with him HERE!


Shreya Dutta is the Founder & Creative Head of StarWords India and the author of “Dance in the Rain”. She is an engineer by qualification and a writer by passion. Years ago, when little girls were jotting down their bucket list, Shreya was lost in her dreamland in which she was immortal. Dutta had started off writing at an early age because she believed that writing not only helped her to voice her opinion but also led her closer to immortality. With every write-up that gets published, Shreya believes that she gets embedded in the pages of history to inspire the youngsters who dream likewise. Writing is not just her passion; it is her way of taking the road less travelled.

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