The world today has a lot of frenzies to catch up on. Starting from Cardi B’s electrifying lyrics, to vegan food, and from Gigi Hadid’s stupendous collaborations with Maybelline and Tommy Hilfiger, to trends on social media that are making the world sit up and take note of issues that are constantly disintegrating healthy social structures around the world, (such as #Metoo and #Timesup), we are always talking about things! Over the last few years, the one frenzy that has kept on magnifying over the years has been the unparalleled fanaticism about the Kardashian Jenner clan!
WHAT’S IN THE LETTER K
The Kardashian Jenner sisters comprise 5 super accomplished women, namely Kim Kardashian, Khloe Kardashian, Kourtney Kardashian, Kendall Jenner and Kylie Jenner. The eldest sibling Kim is arguably the most famous and the richest, with a net worth of $175 million, and the two Jenners (half-sisters to the Kardashians) are next in line with Kendall being valued at 18 and Kylie at 20. And they are just in the beginning of their 20s! While all of them amass huge fan followings and have built their own empires worth fortunes that a few can only dare to dream of, it is Kim who happens to be the leader of the pack. And talking about the Kardashians, the one person who needs to be given maximum credit for catapulting these women to a state of indomitable influence is their mother, Kris Jenner, reverently known as the MOMAGER in Hollywood. Whether it is about making a battalion of photographers stand in line to welcome Kim Kardashian as she arrives in Paris, wrapped in Gucci, or commandeering private jets to take Kendall for a photoshoot in the Bahamas or for a lavish stay at the Coachella music festival, Kris meretriciously takes care of every single task that needs to be done to keep the empire’s fortunes escalating. Her daughters seem to have inherited this amazing trait of being exceptional taskmasters from her; this has worked to their advantage and how! The letter K has become synonymous to the brand that has been built over a decade with a lot of pomposity and panache.
The Kardashian empire has its foundations and pillars being laid by scandals, rumours, speculations and gossips, all of which etch onto the minds of their fans, giving them lucrative feed to discuss and opine about. While these are often interpreted in a pessimistic way by the public, the millennials have a completely different take on it. Let’s take Kim Kardashian as an example. In 2007, Kim did not enjoy a tenth of the celebrity status that she has been riding on now (even though her stepfather Bruce Jenner was an Olympian and her father defended O.J.Simpson in the hugely controversial case that had rattled the American judicial system at that time). That year, there was a leaked tape that showed her getting intimate with her boyfriend. She revealed that she was traumatised at first, because some maniac dared to violate her dignity by resorting to spitefulness. But, on second thought, she decided to fight back, since she was the one who was violated, and she had nothing to be afraid of. So she gathered her all brazenness and told the world that she did not care, and that she would move on. She started appearing with her family on the reality TV show known as ‘Keeping Up With the Kardashians’ where the family introduced the world to their quotidian adventures, replete with scandals (mainly concerning illegitimate affairs), gossip and an ultra looped up dose of pop culture. The gossip-loving audience in the US seemed to be enrapt by the sheer volume of tattle the show had to offer! From messy breakups to steamy intimate moments, to damaging scandals and ultra luxuriated looks on the runway shows of Paris, Milan and New York, this family has consistently dished out instances of an extravagant lifestyle, which seems practically conceivable to only a few. This is what the GenY calls as #goals! The family is more famous than many of the prolific Hollywood actors, simply because they could capitalise on the gossip culture that is so popular there! When Kim Kardashian got married to Kris Humphries and subsequently got divorced after only a mere 72 days of togetherness, the world took note of her exceptional marketing skills for putting the entire episode on reality TV and garnering an exodus of views. The entire Kardashian family feeds off this culture of being cool and happening. Whether it is a nude photo shoot for GQ, or a controversial Pepsi campaign( for which Kendall Jenner received a lot of flak) or having a baby at 20, the K gang never fails to keep its viewers hooked on to their lives, no matter what.
KENDALL JENNER’S PEPSI COMMERCIAL THAT WAS HUGELY EXCORIATED FOR CONDONING RACIAL INDICATIONS
Just when you think that the Kardashians have done it all, they come up with something new to shatter your thoughts regarding the stagnation of this empire. The youngest of the lot, Kylie Jenner started her eponymous brand, for lip kits. Kylie cosmetics soon became a rage, since the youngsters got a new range of premium lip kits at an affordable price from their favourite pop sensation. Kim Kardashian subsequently launched her eponymous cosmetic brand that made it to the list of the most widely sold makeup brands in recent history. These ventures were followed by several others such as Kendall+Kylie, KourtXKylie, and so on. Kylie Jenner’s brands have a total valuation of about a billion dollars, and Kendall has toppled the iconic supermodel Gisele Bundchen to become the highest paid supermodel with runway shows for Chanel, Prada, Balmain and Fendi in her kitty. Naysayers will keep on harping over the controversies regarding these ventures and to be honest, we all have witnessed the extent of beguiling that the sisters can resort to, in order to get their share of frenzied fan following. But, this cannot be used to nullify the credibility of the Kardashian clan, and they’re ever increasing and absolutely unchallenged dominance in the world of glamour and razzmatazz, which is definitely applauding worthy! So you can badmouth them all you want, but they will capitalize on that too and make another series that will grab millions of eyeballs all over the world. So the devil works hard, but the famous Kardashian gang works harder! Therefore it really takes a lot to keep up with the Kardashians, and honestly, we should not even try! We should simply sit back and watch with awe as they take over the world reality TV, fashion, gossip, and entertainment, with utmost panache!!
KYLIE JENNER’S PALATIAL BUNGALOW