Digitalization of the world has opened many exotic career options that are totally new and exciting. This ongoing process demands a workforce of dedicated young and creative people willing to learn the fast growing technologies and new methods of marketing on the internet. Digital media marketing is one such stream requiring the manpower for the booming industry. This can be proved to be a good career option if you are eager to learn something modern and extensively interesting. It simply deals with the promotion of goods and services through various internet platforms like social media, email, websites, search engines, apps etc.
Digital Marketing Courses:
Digital marketing course in the same context makes you learn these techniques and helps you build a career in the same. It has different fields like Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click Marketing (PPC), Social Media Marketing, YouTube advertising, Mobile Marketing, Email marketing etc. You can learn all or some as per your choice productively to have some job oriented skill set. Digital media course can be learned online too. Then it totally depends on your choice how much to learn and from where to learn.
Choosing the right course with appropriate syllabus as well as certification is an important thing to keep in mind while doing Digital marketing course. Once done it can open a new world where everything is getting digitalized at the speed of light.
Some of the courses are referred below for a quick help:
This is a certification course from The Wharton School of the University of Pennsylvania with average course duration of about 5-6 weeks and costing $585 per course.
Course benefits: Career opportunities as a Marketing Manager, Digital Marketing Analyst, or Account Executive, among others Salary range from 56k- 97k per year (*data from Glassdoor)
This offers two courses Self Paced Learning and Online Classroom Flexi Pass for individuals plus corporate training solutions at the cost of ₹ 9099 and ₹ 14699 respectively.
Course benefits: This course prepares for the certificate course like OMCA (OMCP), Facebook Marketing, YouTube Marketing, Google AdWords, Google Analytics, and Twitter Marketing.
This is a free online course at the beginner’s level.
Social Media Marketing:
Another such major region that can be learned and can help you get a job is Social Media Marketing. This is a subset of Digital media marketing and is an important and most widely used platform nowadays. The targets here are the social media websites like Facebook, Twitter, and LinkedIn etc. for the marketing purpose of worldwide products. It is easier, versatile, and the most popular way of connecting more and more people with your products.
As the world is socializing at a very fast speed through the medium of the internet, so the ads here capture more eyes as compared to other media marketing. This one course apart from being sounding interesting is a really useful tool for all the big firms, business houses and simple for anyone who wants to promote anything on the internet.
Social Media Marketing can be learned from one of the many certificate courses offered both offline and online by different Universities and Institutes throughout the globe. The fees can be first felt to be high but it can make you earn a lot once done properly and sincerely with an interest to learn something which is new and extensively in the demand in the market.
Some of the popular places to learn social media marketing are:
Northwestern University is providing 6 courses on Social Media Marketing of 4-5 weeks duration each and that cost a minimal amount as compared to the benefits and you can here apply for the financial aid too.
This is a wonderful site selling courses for just 640 bucks each. You just have to select the right course package. The course duration varies with the package you select.
Digitalvidya provides one month courses for Rs 11900 each. This is instructor-led and beneficial in many aspects.
The pay scale after learning these skills depends on many factors like your experience, other marketing skills, efficiency and the firm in which you are applying.
These are some of the soft skills that are easy to learn and highly job oriented. There are a plethora of job opportunities and a serious demand of individuals with a better knowledge and zeal in the respective fields. And of course, you can always earn a bit better by your talent, dedication and hard work as the industry are growing continuously and every day some new ideas or inventions are emerging out on the table. All you need is the right course to start with.